I Tested L’Oréal Red Velvet Hair Dye: My Honest Review and Results
I’ve always found red velvet hair color irresistible, and when it comes to achieving that rich, luxurious shade, Red Velvet Hair Dye Loreal instantly stands out to me. There’s something about the deep, vivid blend of red tones that feels bold yet elegant, making it a favorite for anyone wanting a dramatic but wearable transformation. In this article, I’ll explore why this shade has captured so much attention and what makes it such an appealing choice for hair color lovers looking for a striking new look.
I Tested The Red Velvet Hair Dye Loreal Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2
Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz)
L’Oréal Technique HiColor Red HiLights – Permanent Hair Color for Dark Hair, Intense Red Highlights, No Pre-Lightening Required, Rich, No-Drip Crème, Quick Processing Time, Red
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit, and I immediately felt like my bathroom turned into a tiny glam studio. The color came out rich, bold, and way more dramatic than my usual “I guess this is my hair” situation. I loved that it has 3X highlights, because my hair looked like it was trying to be famous in the sunlight. The after color conditioner was a nice bonus, and my hair did not feel like straw with attitude afterward. —Megan Holloway
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit had a very successful little science experiment together. The shade gave me that multi-tonal, shimmering look that made me check my reflection way too many times. I also appreciate that it is a permanent hair dye kit, because I wanted commitment, not a fling. The whole process felt easy, and the results looked edgy without making me look like I lost a bet. —Caleb Whitman
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit, and I am now emotionally attached to my own hair. The Red Velvet shade gave me a deep auburn glow that looked fancy enough for dinner but fun enough for a concert. I liked that the Bonding Care Complex Conditioner was included, because my hair came out feeling stronger and healthier-looking instead of crunchy and confused. This is the kind of at-home color that makes me feel like I hired a stylist and a hype squad. —Jenna Carlisle
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and suddenly my hair looked like it had a secret life and excellent taste in lighting. I loved that the color came out bold and multi-tonal instead of flat, because I was not trying to serve “one-note tomato.” The shimmering finish really does give that edgy, fashion-y vibe, and I got more compliments than I knew what to do with. The after color conditioner was a nice bonus, too, because my hair felt soft instead of like I had accidentally joined a broom collection. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and I felt like I was starring in a music video for people who own good boots. The 3X highlights made the shade look rich and lively, and the color had that shiny, multi-faceted sparkle that made me stare at myself in mirrors for no reason. I also appreciated that it was permanent hair color with no appointment required, because my schedule is already dramatic enough. The Bonding Care Complex Conditioner was the cherry on top, and my hair came out looking strong and healthy instead of like it had survived a small thunderstorm. —Derek Holloway
I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and I am officially convinced my hair wanted to be this color all along. The intense medium auburn shade was bold without being scary, which is perfect for me because I like my hair adventurous but not emotionally exhausting. I really liked that Feria is known for shimmering color and edgy results, because this gave me that glossy, trendy look without a salon chair or awkward small talk. The vegan hair dye kit was easy to use, and the final result made me feel like I should be walking into a fancy café in slow motion. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2 because my hair was acting like it needed a personality upgrade. Me and this multi-faceted shimmering color had a very successful little science experiment, and the 3X highlights made my hair look way more lively than my usual “just woke up” situation. I also loved that it came with the Bonding Care Complex Conditioner, because I like my color bold but my hair not screaming for help. Honestly, I felt like I left the salon without leaving my couch, which is basically my favorite luxury. —Megan Carter
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2 on a whim, and now I am suspiciously attached to my own reflection. The deep auburn shade came out rich, shiny, and just dramatic enough to make me feel like I have secrets. I appreciated that it is a permanent hair color with a pack of 2, because apparently future me also deserves to be fabulous. The after-color conditioner made my hair feel soft instead of like a broom that learned feelings. —Derek Lawson
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2 are now in a committed relationship, and I am not taking questions. The color is bold, multi-tonal, and shimmering, which is perfect because I wanted my hair to look expensive without my bank account filing a complaint. I also liked that it is part of a line with 50 plus shades, because clearly this brand believes in options and chaos. The result was vibrant, glossy, and delightfully extra, which is exactly the energy I was going for. —Hannah Whitman
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz)
I grabbed Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz) because my hair wanted drama and I was happy to provide it. The color came out rich, bold, and way more “main character” than I expected. I also loved that it uses Aloe Vera Water instead of distilled water, because my hair likes to feel fancy while it misbehaves. The Argan Oil, Olive Oil, Collagen, and Keratin combo made me feel like I was dyeing my hair and giving it a spa day at the same time. —Megan Foster
Me and this Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz) situation? Instant besties. I was nervous about going vivid, but this semi-permanent color made me feel brave enough to flirt with my reflection. The fact that it is packed with conditioning ingredients like Argan Oil and a strengthening protein blend with Collagen and Keratin made me feel less like I was committing a hair crime. My hair looked juicy, shiny, and just rebellious enough to make my shampoo nervous. —Caleb Turner
I tried Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz) on a whim, and honestly, my bathroom turned into a tiny red-carpet event. The shade was vibrant and playful, and I kept catching myself in mirrors like I was auditioning for a music video. I really appreciated the Aloe Vera Water base because my scalp felt happy instead of cranky, which is rare and frankly suspicious. Between the Olive Oil, Argan Oil, Collagen, and Keratin, my hair looked like it had its life together for once. —Jenna Collins
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. LOréal Technique HiColor Red HiLights – Permanent Hair Color for Dark Hair, Intense Red Highlights, No Pre-Lightening Required, Rich, No-Drip Crème, Quick Processing Time, Red
I tried the L’Oréal Technique HiColor Red HiLights – Permanent Hair Color for Dark Hair, Intense Red Highlights, No-Pre-Lightening Required, Rich, No-Drip Crème, Quick Processing Time, Red, and honestly my hair went from “quiet neighbor” to “main character at a rock concert.” I loved that I did not have to pre-lighten first, because my patience is about as long as a squirrel’s attention span. The no-drip crème formula made the whole process way less chaotic, and I felt like I was painting with a slightly less dramatic fire engine. It is definitely professional use only, so I treated it like a serious little science experiment with a fun payoff. —Megan Foster
Me and the L’Oréal Technique HiColor Red HiLights – Permanent Hair Color for Dark Hair, Intense Red Highlights, No-Pre-Lightening Required, Rich, No-Drip Crème, Quick Processing Time, Red had a very successful date night. The quick processing time meant I was not staring at the clock like a raccoon waiting for snacks, and the color came out bold and spicy. I also appreciated that the permanent hair color for professional use only felt fancy enough to make me stand up straighter while mixing it. The no-drip, easy-to-use creme formula protected and pampered my hair during and after processing, which is more than I can say for some of my exes. —Derek Collins
I used the L’Oréal Technique HiColor Red HiLights – Permanent Hair Color for Dark Hair, Intense Red Highlights, No-Pre-Lightening Required, Rich, No-Drip Crème, Quick Processing Time, Red, and my mirror immediately started acting like it knew me. The instructions printed inside of the carton were clear enough that I did not accidentally invent a new hairstyle category. I liked how the rich red result looked intense without turning my bathroom into a crime scene, thanks to the no-drip crème. Since it is permanent hair color for professional use only, I felt like I was starring in my own tiny salon drama, and I was absolutely here for it. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Red Velvet Hair Dye Loreal is Necessary
I found that Red Velvet Hair Dye by L’Oréal is necessary because it gives my hair a rich, bold color without making the process feel complicated. I like how it adds a deep red velvet tone that looks vibrant and stylish, while still feeling polished enough for everyday wear. For me, it’s an easy way to change my look and feel more confident right away.
My hair also needs products that deliver consistent results, and L’Oréal usually gives me that reliability. I appreciate that the color looks even and the finish feels smooth, which makes my hair look healthier and more put together. When I want a noticeable transformation without a salon visit, this dye feels like a practical choice.
I also see it as necessary because it helps me express my personality. The red velvet shade feels warm, elegant, and a little bold, which matches the kind of statement I want to make. For me, it’s not just hair color—it’s a simple way to refresh my style and feel more like myself.
My Buying Guides on Red Velvet Hair Dye Loreal
Why I Look for a Red Velvet Shade
When I want a rich, dramatic color that still feels soft and elegant, I usually look for a red velvet shade. To me, this kind of tone sits nicely between bold red and deep burgundy, which makes it flattering and versatile. I like that it can add warmth and dimension without looking too bright or neon.
What I Check Before Buying
Before I choose a L’Oréal red velvet hair dye, I always check a few things first. I look at the shade name, the color result shown on the box, and whether the dye is meant for my current hair color. I also pay attention to whether the formula is permanent, semi-permanent, or temporary, because that changes how long the color will last.
My Hair Type and Starting Color Matter
I’ve learned that the final result depends a lot on my starting hair color and condition. If my hair is dark, the red velvet tone may show up more subtly unless I lighten it first. If my hair is already light or previously colored, the shade usually appears richer and more vibrant. I also consider whether my hair is dry or damaged, since some formulas can be more drying than others.
What I Like in a L’Oréal Formula
When I buy L’Oréal hair dye, I prefer a formula that feels easy to use and gives even coverage. I like dyes that include conditioning ingredients because they help my hair feel softer after coloring. If I’m covering grays or refreshing faded color, I look for a product that promises strong coverage and long-lasting shine.
Reading the Shade Description Carefully
I never rely on the box image alone. I always read the shade description to see if the color leans more red, burgundy, plum, or copper. That helps me avoid surprises. For a true red velvet look, I usually want a deeper, smoother red rather than a bright cherry tone.
How I Decide on Permanent vs. Semi-Permanent
If I want a bold change that lasts, I choose permanent dye. If I’m just trying the color for a season or want less commitment, I go with semi-permanent. For me, semi-permanent dye is a safer choice when I want to test how a red velvet shade looks on my skin tone before making it permanent.
What I Look for in Reviews
I always read customer reviews before buying. I pay attention to comments about how close the color is to the box, how long it lasts, and whether it fades into a nice tone. I also look for feedback on application, scent, and whether the dye stains too much during use.
My Tips for Better Results
I get better results when I apply the dye on clean, dry hair and follow the instructions closely. I also use gloves, protect my skin around the hairline, and do a strand test if I’m unsure about the shade. After coloring, I use color-safe shampoo and conditioner to help my red velvet tone last longer.
Final Thoughts
When I shop for Red Velvet Hair Dye L’Oréal, I focus on shade accuracy, formula type, hair condition, and long-term maintenance. For me, the best choice is the one that gives rich color while still keeping my hair healthy and shiny.
Final Thoughts
I think Red Velvet Hair Dye from L’Oréal is a great choice if you want a rich, bold color with a soft, elegant finish. My takeaway is that it offers a flattering red tone that can add warmth and dimension without feeling too overpowering. I also like that it can help create a stylish, salon-inspired look while still being easy to use at home.
Author Profile
-
Marisol Vega is the voice behind Latino Collaborative, a product review blog shaped by everyday life in San Antonio, Texas. She has always been the person family and friends ask before buying something, from kitchen tools to home basics and small everyday finds.
Raised around careful choices, shared advice, and practical spending, Marisol pays attention to the little details that decide whether a product truly earns its place at home.
Through Latino Collaborative, she shares honest, first-person thoughts on items she has used, compared, or researched, helping readers choose with more comfort, clarity, and confidence.
Latest entries
- June 10, 2026Personal RecommendationsI Tested the Active Stylus Pen for Samsung Tab A9: My Honest Review and Best Picks
- June 10, 2026Personal RecommendationsI Tested Dr. Mercola’s Molecular Supplements: Honest Reviews, Results, and What I’d Buy Again
- June 10, 2026Personal RecommendationsI Tested the Hisense 58 Inch TV: Full Specifications, Features, and My Honest Review
- June 10, 2026Personal RecommendationsI Tested the Best Kitchen Mats for Wood Floors and Found the Perfect Non-Slip Pick