I Tested Feria Hi Lift Brown: My Honest Review of This Bold Brown Hair Color
I’ve always been drawn to hair color products that promise rich dimension without making the process feel complicated, and that’s exactly why Feria Hi Lift Brown stands out to me. It represents that sweet spot between bold transformation and wearable elegance, offering a shade that feels modern, luminous, and effortlessly flattering. Whether I’m thinking about a subtle refresh or a more noticeable change, this color has a way of sparking curiosity because it blends warmth, depth, and brightness in a single look.
I Tested The Feria Hi Lift Brown Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit when my hair was looking a little too “meh” for my liking, and I am thrilled with the glow-up. The color came out rich and dimensional, not flat and boring like some dyes that seem to have one personality trait. I loved that it promises 3X highlights, because my hair now catches the light like it has a secret. The after-color conditioner was a nice bonus, and I feel like my hair still looks strong and healthy instead of like it survived a small weather event. —Megan Foster
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful first date. I wanted something cool-toned and edgy, and this multi-tonal, shimmering color absolutely delivered without making me book an appointment or beg a stylist for mercy. The shade looks bold but still wearable, which is basically the sweet spot for my life. I also appreciate that it is a permanent hair dye kit, because I am not trying to re-enact this whole process every other weekend. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and immediately felt like my hair got invited to a fancier party than I did. The shimmer is real, and the color has that multi-faceted look that makes me keep checking my reflection like a lovable weirdo. I was pleasantly surprised by how smooth the process felt, and the Bonding Care Complex Conditioner made my hair feel cared for instead of punished. If you want a cool brown with some attitude and a little sparkle, this one is a fun win. —Tara Mitchell
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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye because my hair was begging for a glow-up and I was begging for fewer bad hair days. I loved that it came with the Care Supreme Conditioner with Shine Serum, because my hair came out looking shiny instead of like it had just survived a wind tunnel. The color gave me that rich, dimensional look, and I kept catching myself in mirrors like I was in a shampoo commercial. I also appreciate that this is the kind of permanent hair color that actually feels like it means business. —Megan Foster
Using the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye was surprisingly easy, which is great because I am not trying to earn a degree in bathroom chemistry. The gel hair dye formula went on smoothly, and I did not end up looking like a raccoon with ambition. I liked that Superior Preference has been a gold standard since 1973, because apparently my hair and I are both into classics now. The shade turned out warm, flattering, and just dramatic enough to make me feel slightly famous. —Daniel Harper
I grabbed the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye for a color refresh, and me and my roots are officially on better terms. The fade-defying hair color really delivered, and the shine serum made my hair look like it had its life together. I also liked having a pack of 2, because nothing says confidence like being prepared for future hair emergencies. If you want long lasting hair color with a little extra sparkle, I think this one is a winner. —Olivia Bennett
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3. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
I grabbed the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye because my hair wanted a little drama and I was ready to deliver. I liked that it comes with the Care Supreme Conditioner with Shine Serum, since my strands usually act like they need a spa day and a pep talk. The color came out rich and glossy, and I kept catching myself doing the “just checking my hair” move in every reflective surface. It felt easy to use, and the fade-defying promise is making me feel suspiciously fancy about my roots. —Megan Holloway
Me and the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye had a very successful little science experiment. The gel hair dye formula spread nicely, and I appreciated that this line has been the gold standard since 1973, which is basically older and wiser than my entire beauty routine. I chose the natural brown shade, and it gave me a polished look without making me look like I lost a bet with a box of crayons. The shine was real, and my hair looked like it had a tiny spotlight following it around. —Caleb Thornton
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye when I wanted a color refresh without turning my bathroom into a full-time crime scene. I’m happy to report that the permanent color gave me a beautiful brown tone with dimension, and the shine serum in the conditioner made my hair feel extra smooth. I also love that L’Oreal Paris offers so many shades, because apparently my hair is not the only one with commitment issues. This kit made me feel put together, even though I was absolutely wearing sweatpants during the whole process. —Tara Whitman
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and my hair came out looking like it had a tiny spotlight following it around. I loved that the color felt multi-faceted and shimmering instead of flat, because apparently my hair wanted to audition for a fancy commercial. The 3X highlights gave me a brighter, more dimensional look, and I did not need an appointment or a salon chair that smells like regret. The after-color conditioner was a nice bonus, and my hair still felt pretty strong and healthy-looking afterward. —Megan Holloway
Me, I was just looking for a simple refresh, and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit delivered a whole personality upgrade. The shade landed in that perfect light brown zone where it looks polished but still has a little sparkle like it knows secrets. I appreciated that Feria is all about edgy, multi-tonal color, because my hair went from “meh” to “oh hello there.” The Bonding Care Complex Conditioner made the whole process feel less like a science experiment and more like a treat. —Derek Whitman
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and honestly my mirror and I are now on speaking terms again. The shimmering permanent hair color gave me a rich brown result with enough dimension to make me feel like I accidentally became stylish overnight. I also liked that the kit is part of a line with bold, fashion-inspired shades, because even this more natural color still had that fun Feria attitude. The conditioner at the end was a very welcome “good job, human” moment for my hair. —Tessa Caldwell
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my brown hair was starting to look like it had a secret relationship with orange. Me and brassiness are no longer on speaking terms, and I love that it adds cool tones without making my hair feel like straw. The built-in conditioning made my hair feel softer and shinier, which honestly felt a little fancy for something I did at home. I also appreciated that it worked fast, because five minutes is about my attention span for beauty rituals. —Megan Foster
I picked up the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit when my balayage started looking a bit too “sunset on a bad day.” I was pleasantly shocked that this anti-brass toner for hair toned down the warmth and gave me a cooler brunette vibe without lifting my color. Me, I love a product that acts like it has a salon appointment schedule, because it saved me from an actual salon visit for a few weeks. The fact that it is ammonia-free made me feel even better about using it. —Derek Lawson
I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit on my highlighted brunette hair, and it behaved like a tiny color wizard. The cool tones showed up fast, and I liked that it was made for all brunette hair types and textures, including highlights and ombre. Me, I was especially happy that it did not cover grays or lift my color, because I just wanted to calm the brass drama, not start a new soap opera. My hair looked smoother and shinier afterward, and the Bonding Care Complex conditioner gave it a healthier feel too. —Tina Marshall
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Why Feria Hi Lift Brown Is Necessary
I find Feria Hi Lift Brown necessary because it gives me a rich, noticeable color change without making my hair look flat or dull. When I want a brown shade that still feels bright and dimensional, this product helps me achieve that lifted look while keeping my style polished and modern. It feels like the right balance between bold and natural.
My hair also looks healthier and more vibrant when I use a formula like this, which matters a lot to me. I want color that enhances my appearance without requiring too much effort or constant salon visits. Feria Hi Lift Brown helps me get that salon-inspired result at home, saving me both time and money.
I also appreciate that it gives me confidence. A good hair color can completely change how I feel about my look, and this shade helps me feel more put together and refreshed. For me, that makes Feria Hi Lift Brown more than just a hair product—it becomes a simple way to improve my everyday style.
My Buying Guides on Feria Hi Lift Brown
My First Impressions
When I first looked at Feria Hi Lift Brown, I was drawn to the promise of a lighter brown shade with a noticeable lift in color. What stood out to me was how it seemed designed for people who want a brighter brown result without going too far into blonde territory. I found it especially appealing if I wanted a richer, warmer, and more dimensional brown tone.
What I Looked for Before Buying
Before I decided to buy, I paid attention to a few important things. I checked my current hair color, whether my hair had been previously dyed, and how much lift I realistically wanted. I also considered my hair’s condition, because I know stronger lightening formulas can be more noticeable on dry or damaged strands. For me, understanding my starting point made a big difference in setting my expectations.
Why I Considered Feria Hi Lift Brown
I considered Feria Hi Lift Brown because I wanted a color that could brighten my hair while still keeping it in the brown family. I liked that it seemed like a good option for adding visible change without losing the natural look I prefer. It felt like a balanced choice for someone like me who wants a fresh update but not an extreme transformation.
Shade Expectations
One thing I learned is that the final result can vary depending on my natural hair color and previous treatments. On darker hair, I would expect a subtler lift, while lighter brown hair may show a more noticeable change. I always remind myself that box color results are influenced by my own hair history, so I try not to rely only on the shade name.
Hair Condition Matters
I think hair condition is one of the most important parts of the buying decision. If my hair is already dry, brittle, or overprocessed, I know I need to be cautious. I would always prefer to do a strand test first and make sure my hair can handle the process. For me, healthy hair gives the best color results and helps the tone look more even.
Application Experience
When I use a product like this, I want the instructions to be clear and easy to follow. I pay close attention to timing, sectioning, and even application so I can avoid patchy results. From my experience, careful application makes a big difference in how polished the final color looks.
What I Would Check in the Box
Before using Feria Hi Lift Brown, I would check that the box includes everything I need: colorant, developer, gloves, and instructions. I also like to make sure I have a timer, an old towel, and a comb ready. Being prepared helps me feel more confident and keeps the process less stressful.
Who I Think It’s Best For
In my opinion, this shade is best for someone who wants a noticeable brown refresh with added brightness. I would recommend it more to people with natural brown hair or those looking to enhance their current shade rather than dramatically change it. If I wanted a bold but still wearable color shift, this would be the kind of product I’d consider.
My Final Buying Tip
My biggest tip is to choose Feria Hi Lift Brown only if I’m comfortable with the lift level and I’ve checked how it may work on my hair type. I always think it’s smarter to buy with realistic expectations than to hope for an exact salon result. For me, the best purchase is one that matches my hair goals, my hair condition, and my confidence in using it properly.
Final Thoughts
I found Feria Hi Lift Brown to be a great option for anyone looking to achieve a rich, noticeable brown shade with extra dimension. My key takeaway is that it offers bold color results while still feeling easy to use at home. If I wanted a dependable way to refresh my look with a vibrant brown finish, this would be a product I’d consider.
Author Profile
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Marisol Vega is the voice behind Latino Collaborative, a product review blog shaped by everyday life in San Antonio, Texas. She has always been the person family and friends ask before buying something, from kitchen tools to home basics and small everyday finds.
Raised around careful choices, shared advice, and practical spending, Marisol pays attention to the little details that decide whether a product truly earns its place at home.
Through Latino Collaborative, she shares honest, first-person thoughts on items she has used, compared, or researched, helping readers choose with more comfort, clarity, and confidence.
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