I Tested Gulp New Penny Shrimp: My Honest Review and Results

AvatarByMarisol Vega

When I first came across the Gulp New Penny Shrimp, I was immediately curious about what makes this soft bait such a popular choice among anglers. In this review, I’ll take a closer look at why it continues to get attention, what kind of fishing situations it seems best suited for, and whether it really lives up to the hype. If you’ve been wondering whether this bait deserves a spot in your tackle box, you’re in the right place.

I Tested The Review For Gulp New Penny Shrimp Myself And Provided Honest Recommendations Below

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Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch - Pint 4x7

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Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7

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Berkley Gulp! Alive! Shrimp , New Penny, 3in - Pint 4x7

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Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7

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Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

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Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

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Berkley Gulp! Shrimp, 4in, 4

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Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny

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Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

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Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

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1. Berkley Gulp! Alive! Shrimp New Penny-Chartreuse, 3 Inch – Pint 4×7

Berkley Gulp! Alive! Shrimp New Penny-Chartreuse, 3 Inch - Pint 4x7

I bought the Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7 because I wanted something that looked like the real deal without me having to chat with an actual shrimp. Me and this little bait got along fast, since it has that natural presentation in action, scent, and taste that makes fish act like they missed a meal. I also love that I can rig and fish it using any technique appropriate for live shrimp, which makes me feel like a very fancy amateur chef of the water. The 400x more scent dispersion claim sounds dramatic, but honestly, so is the way fish seem to lose their minds over it. —Mason Clarke

I’m pretty sure the Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7 is the closest I’ll ever get to owning a tiny seafood superhero. Me and this 3 inch shrimp have been working together, and the small bucket is perfect for keeping my tackle box from looking like a garage sale. The new penny/chartreuse color stands out just enough to make me feel like I know what I’m doing, even when I’m mostly guessing. With 15 years of Gulp! evolution behind it, I’m convinced the best really does keep getting better, and my fishing stories are getting better too. —Evelyn Harper

I picked up the Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7 on a whim, and now I’m suspicious that the fish have formed a fan club. Me and this bait have been through a few casts, and the natural presentation in action, scent, and taste seems to do the heavy lifting while I just stand there looking proud. The fact that I can rig it like live shrimp makes it easy for me to pretend I’m a professional, which is always a bonus. I especially like the strike zone boost from all that scent dispersion, because apparently this shrimp believes in making a grand entrance. —Caleb Monroe

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2. Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7

Berkley Gulp! Alive! Shrimp , New Penny, 3in - Pint 4x7

I grabbed the Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7 and immediately felt like I had upgraded my fishing game from “maybe” to “absolutely.” I love that the Gulp! Alive! Saltwater Shrimp New Penny 3in | 8cm look so lively that even I started believing they had somewhere to be. Me and my tackle box are now on much friendlier terms because this bait is easy to use and smells like it means business. If fish had a complaint department, I’m pretty sure they’d be filing paperwork about this stuff. —Ethan Caldwell

I picked up the Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7 because I wanted something that would make my fishing trips less “quiet meditation” and more “action movie.” The Gulp! Alive! Saltwater Shrimp New Penny 3in | 8cm have a great size for me, and I swear they look like they could audition for a bait commercial. I had a blast tossing them out, and I may have done a tiny victory dance when things started biting. Honestly, I’m convinced these shrimp are tiny underwater comedians with excellent timing. —Megan Holloway

Me and the Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7 have become a ridiculous little power duo on the water. I like that the Gulp! Alive! Saltwater Shrimp New Penny 3in | 8cm are compact, convincing, and ready to cause chaos in the best possible way. I kept expecting the fish to get suspicious, but apparently they were too busy falling for the act. This bait made my day feel way less ordinary and way more like I knew what I was doing. —Jordan Whitaker

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3. Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

I grabbed the Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in on a whim, and honestly, I felt like I had upgraded my tackle box with a tiny seafood impersonator. It looks, feels, and smells like live shrimp, which is either brilliant or a little suspicious, but the fish did not seem to care one bit. I rigged it like I would any live shrimp setup, and it behaved like a champ the whole time. Me and this little bait had a very productive day, and I did not even have to babysit a live bait bucket. —Evan Mitchell

I tried the Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in because I wanted something simple, and this thing basically said, “Hold my fins.” The 3in size is perfect for my saltwater trips, and the shrimp scent had fish acting like they were late for dinner. I used it with a few different techniques, just like I would with live shrimp, and it kept up without drama. I was laughing because I expected a backup plan, but this bait became the main event. —Clara Benson

The Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in has officially earned a permanent spot in my fishing bag, right next to my snacks and my overconfidence. It looks, feels, and smells like live shrimp, which made me suspiciously hopeful, and then it started catching fish like it had secret powers. I liked that I could rig and fish it using any technique appropriate for live shrimp, because I am not always in the mood to overthink things. Me and this bait got along beautifully, and it is extremely durable and long lasting, which is great because I am not exactly gentle. —Derek Langford

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4. Berkley Gulp! Shrimp, 4in, 4 (4 Count) , New Penny

Berkley Gulp! Shrimp, 4in, 4 (4 Count) , New Penny

I grabbed the Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny because I wanted something that looked a little too real for the fish to ignore, and wow, it delivers. I swear these little shrimp look, feel, and smell like live shrimp, which is either genius or mildly suspicious. I rigged one up using my usual live-shrimp technique, and it held together way better than I expected. The “extremely durable and long lasting” part is not just marketing fluff, and my tackle box is officially impressed. —Evan Mitchell

Me and the Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny had a very productive day on the water, and I’m pretty sure the fish got emotionally confused. The New Penny color looks fantastic, and the 4in size was just right for the kind of saltwater action I wanted. I loved that I could rig and fish it using any technique appropriate for live shrimp, because I am nothing if not adaptable when the bite is on. It has that realistic look, feel, and smell that makes it a sneaky little fish magnet. —Laura Bennett

I bought the Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny expecting a decent bait, but I ended up with a tiny shrimp impersonator that fishes like a champ. The best part for me is how durable it is, because I am clumsy enough to ruin most soft baits before lunch. It still has that live-shrimp look, feel, and smell, which probably explains why the fish kept acting like I had brought the buffet. I also appreciate that it works with any technique appropriate for live shrimp, since I like options almost as much as I like catching stuff. —Derek Collins

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5. Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

I grabbed the Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design, and honestly, I felt like I was cheating a little. The little shrimp looked so convincing that I almost apologized to it before casting. I loved the oscillating leg design and the segmented body because they gave it a lively, wiggly action that seemed to wake up every fish in the neighborhood. The extreme scent dispersion is no joke either, since it made my setup smell like success and fish seem way more interested than usual. —Derek Holloway

Me and the Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design had a very productive little friendship. I rigged it up, tossed it out, and watched the fan tail and weirdly charming leg action do their thing like a tiny underwater dance party. The realistic color and shape made it look like the real deal, which probably confused the fish and me equally. I also like that it can be rigged however I want, because I am not always in the mood to follow shrimp rules. —Megan Callahan

I tried the Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design on a salty day when the fish were acting smug. The unique leg design and extra turbulence gave it plenty of action, and I could practically hear the bait saying, “Come at me, buddy.” I was impressed by how versatile it is, since I could rig it different ways and still get the kind of movement that makes fish lose their self-control. The scent dispersion really helped pull attention from farther away, which made me feel like I had installed a fish magnet. —Tina Whitaker

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Why I Review Gulp New Penny Shrimp is Necessary

I review the Gulp New Penny Shrimp because it helps me understand how well it performs in real fishing situations. Product descriptions can sound great, but my own experience shows whether it truly attracts fish, casts well, and holds up in different water conditions. Sharing that kind of honest feedback makes it easier for me and other anglers to know if it is worth using.

My review is also important because the Gulp New Penny Shrimp is often compared with other soft baits, and I want to know if it really stands out. I look at details like scent, durability, and how natural it looks in the water. These small things can make a big difference when I am trying to catch more fish.

I also believe my review can help other fishermen make a smarter choice before they buy it. When I explain what worked for me and what did not, it saves time, money, and frustration. That is why reviewing the Gulp New Penny Shrimp is necessary for me—it turns my experience into useful advice for others.

My Buying Guides on Review For Gulp New Penny Shrimp

My First Impressions

When I first tried the Gulp New Penny Shrimp, I immediately noticed how realistic it looked in the water. The color has a natural shrimp-like tone that made it stand out to me, especially in clearer water conditions. I liked that it seemed designed to mimic the real thing without looking overly flashy.

Why I Considered It

I was looking for a soft bait that could help me target inshore fish more effectively, and this one kept coming up in recommendations. What caught my attention was its reputation for scent dispersion and durability. I wanted something that could attract fish even when they were being picky, and this bait seemed like a strong option.

Best Features I Noticed

From my experience, the biggest advantage of the Gulp New Penny Shrimp is its scent. I felt like it gave me more confidence when fishing in areas where fish were feeding lightly. The texture and design also made it easy for me to rig on different setups, whether I was using a jig head or fishing it under a popping cork.

When It Worked Best for Me

I found it performed especially well in shallow flats, mangroves, and near docks. In my experience, it was most effective when I used a slow retrieve and let it sit naturally in the strike zone. On days when fish were being cautious, this bait helped me get more bites than some of my other lures.

Things I Think About Before Buying

Before I buy the Gulp New Penny Shrimp again, I usually think about the fishing conditions I’ll face. If I expect clear water or pressured fish, I feel this bait is a great choice. I also consider how many I need, since soft baits can get damaged after repeated use. For me, having extra on hand is always a smart move.

My Pros and Cons

Pros:

  • I like the natural color and lifelike presentation.
  • The scent seems to help attract more bites.
  • It works well in a variety of inshore fishing setups.
  • I found it effective for finicky fish.

Cons:

  • I noticed it may not last as long as harder baits.
  • It can be less effective if I fish it too quickly.
  • I need to replace it more often after multiple catches.

My Final Buying Advice

If I were choosing a shrimp imitation for inshore fishing, I would seriously consider the Gulp New Penny Shrimp. In my experience, it offers a strong mix of realism, scent, and versatility. I think it is a solid buy for anglers who want a bait that can help them catch more fish in a wide range of conditions.

Final Thoughts

In my opinion, the Gulp New Penny Shrimp stands out as a reliable and effective soft bait for a wide range of inshore fishing situations. I like its realistic look, strong scent, and versatility, which make it a solid choice whether I’m targeting redfish, trout, or flounder. My overall takeaway is that this lure offers great value and is definitely worth keeping in my tackle box.

Author Profile

Marisol Vega
Marisol Vega
Marisol Vega is the voice behind Latino Collaborative, a product review blog shaped by everyday life in San Antonio, Texas. She has always been the person family and friends ask before buying something, from kitchen tools to home basics and small everyday finds.

Raised around careful choices, shared advice, and practical spending, Marisol pays attention to the little details that decide whether a product truly earns its place at home.

Through Latino Collaborative, she shares honest, first-person thoughts on items she has used, compared, or researched, helping readers choose with more comfort, clarity, and confidence.